Ellen has been working in consulting for 15 years, always with a focus on the customer experience. She probably would have studied design if she had been a millennial, but, since the topic was not yet on the agenda back then, she studied diplomacy. Ellen is a senior manager within Deloitte, focused on sales enablement. She has a global role in looking after projects that involve Showpad technology. Ellen worked on sales experience for customers such as BASF, Toyota, Coca-Cola and BNPParibas, and she loves to combine customer needs, design thinking and technology into the art of the possible.