Building on a 20 years' experience in both marketing and sales roles at Goodyear in various European countries, Edwin Kuiper was the ideal person to lead Goodyear's New Sales Enablement EMEA department. Passionate about the development of salespeople, Edwin will share his experience on how to set up a sales enablement initiative in a large corporation. He'll also provide guidance on how to manage the different hurdles you could encounter on your way to success.
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