The Democratization Of B2B Sales: Talent Wins Games, But Teamwork And Intelligence Win Championships

A talk by Mary Shea
Principal Analyst, Forrester

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2020 Topics covered by this talk

About this talk

Predicted and unpredicted trends during the course of 2020 have disrupted industries, business models and sales strategies. The B2B sales leaders who abandon traditional seller hierarchies, activate a wider employee base on behalf of revenue goals and find new ways to enable, organize and motivate teams will better meet the needs of current and future buyers. During this session, Forrester Principal Analyst Mary Shea will highlight insights from her recent research, including how COVID-19 has accelerated key trends, changing sales models, and what business leaders must do to prepare for an entirely new buying and selling landscape.

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