Selling in Complex Environments: Building a Simple, Scalable, Compliant Approach to Content

About this talk

Selling in a highly regulated environment means it’s business critical for Glaukos sellers to have access to up-to-date, compliant content. On top of that, multiple product portfolios, languages and different competitive environments add more complexity. In this session, Glaukos’ Vice President of Global Marketing, Greg Kunst, will outline how his team addressed a complex content issue using a simple approach in Showpad. He’ll walk through how his team transitioned from distributing paper assets to implementing Showpad across its global selling team. Greg will also share how Showpad accommodates multiple languages, regions and competitive markets to deliver relevant content to their sellers -- all while giving him analytics that will drive future content decisions. Attend this session if you’re faced with market-driven, regional or industry complexities and are looking for a simple, scalable approach to delivering quality, consistent content to your sellers.