When Executives are Your Biggest Champions: Secrets of Selling into the C-Suite

A talk by Jaclyn D'Arcy
Sales Enablement Manager, Lumere

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About this talk

A sales enablement program and the tools supporting it often take a “bottom up” approach with excitement gaining groundswell from early adopters and everyday users. But is it possible to get buy-in -- and excitement -- about sales enablement and training programs that starts from the top? In this session, Lumere’s Sales Enablement and Training Manager, Jaclyn D’Arcy, will share her journey of joining a sales enablement team that had no infrastructure, no training and no content ownership to one that is embraced, championed and trusted by the C-suite. Join this session if you are struggling to get buy-in from any leader in your organization (not just the C-suite) and want actionable steps for building support and securing resources for sales enablement.

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