Driving Digital Transformation to Modernize Your Sales Team

About this talk

Operating in a more conservative industry, leading chemicals manufacturer LANXESS has lost tribal knowledge due to retiring sellers, while facing an increasing need for technical expertise to support their expanding, complex product portfolio. Ifra Sall, Manager Digital Technology Solutions, will explain how LANXESS moved away from traditional selling to more modern buyer engagement by investing in digital transformation. Ifra will explain some of the challenges they’ve overcome while rolling out a sales enablement strategy, and how multiple business units have experienced significant efficiency gains.