Thriving During COVID-19: Redefining How Sellers Sell

A talk by Edward Millington-Jones
Sales Enablement Manager, British Airways

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About this talk

Prior to COVID-19, British Airways’ sales team was in the field continuously. It partnered with its marketing team to deliver compelling, personalized and relevant buying experiences that built upon BA’s already strong brand and reputation for providing excellent customer service. However, after the pandemic hit, British Airways had to re-tool its approach to providing an engaging buyer experience and with this new reality, the sales enablement team was tasked with redefining how sellers sold. Edward Millington-Jones, Sales Enablement Manager at British Airways, will explain how sales enablement has proven to be the key foundation for the marketing and sales teams during COVID and how the pandemic has accelerated a more account-centric approach to selling.


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