Marketing Brands with Authenticity and Emotion

A talk by Omar Johnson
Founder, OPUS United

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2020 Topics covered by this talk

About this talk

Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques. Learn these techniques and more from Omar Johnson, who Adweek named a “Brand Genius” and Business Insider named him one of the “Most Innovative CMOs."

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