Winning The Sales Moments That Matter – It’s More Important Than Ever

A talk by Spencer Wixom
SVP of Marketing and Business Development, Challenger

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2020 Topics covered by this talk

About this talk

The experience of sellers in many industry sectors today is like this: deal scrutiny is up, discretionary budget is down and objections are real. This is sales in the new 2020. If you want to build pipeline and re-grow existing accounts (top 2020 priorities for many senior sales leaders), you must enable sellers to meet the raised expectations of today's buyers. In this session, Vice President of Marketing and Business Development at Challenger, Spence Wixom will explore some brand new Challenger research that highlights what these raised expectations are (the skills buyers most want to see, but are not seeing) and the critical moments, both early and late in any sales process, where seller performance really matters.


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