From "Operations" to "Orchestration": How to Elevate Marketing

About this talk

It's 2020, and the truth is that marketers lives have never been more difficult. Facing an explosion of channels, tools, teams and processes, we are at a pivotal juncture — one that will shape the way we operate for years to come. In this session, Shafqat Islam, Co-Founder & CEO of NewsCred, delivers a special breakout looking back at where we've come from, and more importantly, where we go from here. Join him as he shares his perspective on driving enterprise-wide (sales-marketing) alignment, explains the five key tenants of marketing orchestration and delivers tangible takeaways to begin harmonizing people, process and technology.