From "Operations" to "Orchestration": How to Elevate Marketing

A talk by Shafqat Islam
CEO, NewsCred

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About this talk

It's 2020, and the truth is that marketers lives have never been more difficult. Facing an explosion of channels, tools, teams and processes, we are at a pivotal juncture — one that will shape the way we operate for years to come. In this session, Shafqat Islam, Co-Founder & CEO of NewsCred, delivers a special breakout looking back at where we've come from, and more importantly, where we go from here. Join him as he shares his perspective on driving enterprise-wide (sales-marketing) alignment, explains the five key tenants of marketing orchestration and delivers tangible takeaways to begin harmonizing people, process and technology.


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