Revenue enablement has skyrocketed to the top of the priority list for organizations. Executive leadership no longer sees enablement as a nice to have, and instead larger investments are being made in this business-critical function. Organizations that continue to miscalculate and minimize the value of revenue enablement will be outpaced by more innovative and adaptive companies. Now is the time to elevate revenue enablement as a strategic and essential part of your business. During this opening keynote, Showpad Co-Founder and CEO, PJ Bouten, will discuss measuring the ROI of sales enablement and why the explosion of remote selling makes investment in sales enablement more critical than ever. This session will set the foundation for TRANSFORM and rally attendees around the idea that elevating enablement at their own organizations isn’t out of reach.