Loews Hotel Chicago - Transform Conference Chicago Venue

U.S. Venue

Loews Hotel Chicago
455 N Park Dr
IL 60611

Google Maps directions
Loews Hotel Chicago Map - Transform Sales Enablement Conference Chicago Map


Have a question about TRANSFORM U.S.?

See our FAQs below. Can’t find the answer you are looking for?
Email the TRANSFORM Team and we’ll respond as quickly as we can.
Please reach out to us at

How do I register for TRANSFORM?


Passes can be purchased only on the TRANSFORM website. Registration payment is entered online on the registration page. We accept MasterCard and VISA.

Your card will be charged in Dollars.

Do you have any special promos for TRANSFORM?


There are two special promos for TRANSFORM: The promo rate (ends 31 May) and the Early Bird fee (ends 6 September). Register before the deadline to benefit from the discount. Once you are registered, you will receive a special promo discount for your industry colleagues.

What is included with my registration?


Each pass includes keynote and breakout sessions, lunches and refreshments, access to the Expert Hub and conference materials for the day.

Will I receive a confirmation email after I have registered?


Yes, after registering online you will receive an automated email confirming your registration together with the invoice. If you do not receive the registration confirmation, check you spam folder. If the email is not there, contact the TRANSFORM Team at:

Is my TRANSFORM pass transferable?


If you are unable to attend you can transfer your pass to a colleague from your company at any time. Please email the TRANSFORM team to request this transfer:

Can I cancel my registration?


Cancellations received before 6th September will receive a full refund, less a £50/$65USD cancellation fee (plus VAT if applicable). After 6th September, we regret that refunds won’t be available. You may still transfer your ticket to a colleague free of charge.

No-shows generates waste that could otherwise be avoided. For TRANSFORM we strive for sustainability and the smart use of resources.


Where is the conference being held?


TRANSFORM Venue: Loews Hotel Chicago, 455 N Park Dr, Chicago, IL 60611

How do I get to the venue?


Please see this page for more details. If you have any questions regarding the surrounding travel please email the TRANSFORM Team at:

Where can I park?


Loews Chicago Hotel Parking – Valet Parking – $68


What will the weather be like for TRANSFORM?


Temperatures in Chicago vary between 45°F to 52°F. Because of the colder weather and chilly winds blowing off the lake, it’s important to pack many warm layers.

What is the dress code for the conference?


Business casual attire is appropriate for all functions related to the conference. A jacket or sweater is recommended for air-conditioned rooms within the hotel. Partner sponsors are welcome to wear their own branded clothing.

How do I let you know I have special dietary requirements?


Upon registration, please indicate your dietary requirements.

What should I do if I need assistance with accessibility?


If you require parking for disabled access, please email the TRANSFORM Team. There are lift facilities at the venue

Sponsor or Partner

Are there any partnership possibilities at TRANSFORM?


We are open for collaboration. Please fill in the form on this page, or send an email to the TRANSFORM Team and we will provide partnership and sponsorship options.